Jaguar Land Rover, the UK's largest automotive manufacturer, has formed a multi-year strategic partnership with NVIDIA to deploy artificial intelligence (AI) into self-driving cars and create stunning virtual reality experiences. This announcement is a game-changer for the automotive industry as the all-new Jaguar, and Land Rover vehicles will be built on the NVIDIA DRIVE software-defined platform. The platform will deliver a broad spectrum of active safety, automated driving and parking systems, and driver assistance systems. The system will deliver AI features inside the vehicle, including driver and occupant monitoring and advanced visualization of the vehicle's environment. This full-stack solution is based on NVIDIA DRIVE Hyperion, which features DRIVE Orin centralized AV computers; DRIVE AV and DRIVE IX software; safety, security, and networking systems; plus surround sensors.